It's no shocker that social media and the Internet are changing the political campaign game. Today, it's easier than ever for young people to keep up with the latest drama, errr I mean politics, through social channels. However, young people sometimes think that they are not informed enough to vote, or even worse, their excuse is that they aren't registered to vote. Over the past few months, I've noticed many companies making a push to encourage their millennial audiences to register to vote. See how these companies are getting young people to check the ballot this November:
TheSkimm's Skimm The Vote campaign is making it simple for Skimm'rs to stay informed, verify voter registration status, and even register to vote right there on their website. Seemingly, when a person uses theSkimm's registration tool, they are also asked if they want to sign up for theSkimm's daily e-newsletter. It's a win-win.
On their Skimm The Vote page, they break down the facts and make it easy to understand each candidates' position on the hot topics (aka gun control, the economy, and immigration). By just clicking on this site and "skimming" the infographics, readers are instantly more informed than they were before accessing the site. As you can see below, theSkimm wants to provide it's readers with an unbiased opinion and even makes a point to highlight the third party candidates (yeah, it's not just Hillz & Donald).
DoSomething.org is a global organization that inspires and encourages young people to "make the world suck less." This election season, DoSomething.Com launched their "Loose Your V-Card" campaign, encouraging young people to register to vote. Through their witty social media tactics, they are able to appeal to their target market. One might wonder why DoSomething.Org is promoting loosing your v-card, only to find out that it's really a voter registration campaign.
3. Rock The Vote
Rock the Vote is a non-profit and non-partisan organization that has been a driving force in registering new voters since 1990. Since the 90s, their marketing strategies have changed dramatically. TheSkimm's "Skimm the Vote" site and registration tool are actually powered by Rock the Vote (hey there partner!). With social media, Rock the Vote is able to promote their events, like the one below featuring a performance by The Black Eyed Peas and TY Dolla$ign. Hosting events like this appeal to millennials and offer excellent platforms to encourage young voters to register.
Have you registered to vote? There's no excuse. CLICK HERE to check and see if you're registered. If not, sign up, it's not too late!