Despite the countless times you've told your mom she can't zoom in on Instagram, she never fails to try--ultimately leading to disappointment and a screenshot so she can view the picture at maximum pixel distortion. Recently, Instagram released an update allowing users to pinch the screen to zoom-in, and moms could not be happier. Like moms, some brands are taking full advantage of this "new" feature. Well, new for Instagram; not new to the rest of the social mediasphere. So, why did Facebook owned Instagram just decide to allow users to have a closer look?
I have two predictions: One, I suspect the latest Zoom feature is a result of the outrage induced by teenagers who have taken to social media to complain about their moms who inevitably want to zoom-in on Instagram pictures. And two, as smartphones step up their pixel game and more and more people add photography to their LinkedIn skill set, Instagram is feeling the pressure to revamp their platform. For the everyday user, the new Zoom feature will enhance the overall experience while using the app. For brands, it's a new way to interact and engage consumers with their social media content. From digital scavenger hunts (think Where's Waldo) to incorporating small writing into their images, brands are learning how to take this "new" feature and use it to their advantage. See how these brands are zooming in:
While Instagram is a bit late to the zoom game (*cough* and the "stories" game *cough*), it's embracing these changes and revamping its image to tell a person's or a brand's entire story rather than various distinct moments. How might Zoom reflect their new image? What are some other ways brands can use Zoom to interact and engage? Share your thoughts below in the comment section!