If you know me or follow me on any social media, you've probably noticed my recent fast casual Mexican food craze, and you're probably thinking: okay burrito lady, what's going on?
Okay, here's the deal: This semester I'm competing in a digital marketing competition alongside three other Angels and one lucky guy named Connor. We are all seniors at UGA studying either digital marketing, public relations, or international business. I could sit here and tell you how great everyone on the team is, but instead I think you should just watch our intro video and see for yourself. I present to you, Connor's Angels:
I hope you enjoyed my burrito juggling, and well, if you didn't watch the video, you should. Because I juggled burritos.
The digital marketing competition, hosted by the Terry College of Business, offers students an unbeatable hands-on experience where we get to work in teams to find solutions to real-world marketing problems for real-life clients. Jen Osbon, the mastermind behind the competition, created it to look a lot like the tv show, The Voice. The competition started off with 30ish teams, and each team was assigned a coach. The coaches, who are all badass Atlanta marketing professionals, are mentoring us throughout the competition.
This year's client is Moe's Southwest Grill, (hence recent burrito obsession), and they presented us with the challenge of coming up with a holistic digital marketing strategy to increase their in-store traffic, grow brand awareness, and boost digital engagement. While I can't share all of our secrets on the web, I will say Connor's Angels has a pretty rockin' idea to accomplish this.
Fueled by queso, Connor's Angels has put months of hard work into the competition, and it's only about to get spicier. We are one of six teams heading into the final round where we will represent Team Todd and pitch our idea to Moe's. In two weeks, we will compile all of our brain blasts into a single pitch, and as Mackenzie put it, "take home the digital marketing competition gold" (and by gold she means Golden Gate Bridge). If Moe's likes our idea, Connor's Angels will be hitting the West Coast on UGA's bill, and after putting in all this work, I'm sure you can imagine how much were going to need a vacay.
But, win or loose, I can honestly say that signing up for this competition was one of my better decisions in college. Not only does it add a nice touch to the good ole' resume, but it's providing all of us a glimpse into agency life and pushing us to put everything we've learned in school and past internships to the test. Even though this isn't for a grade, Connor's Angels is working damn hard to win this thing. And if we win, we promise everyone free burritos for life (jk, we wish!)